The Task

Asbury Provisions, a local Denver gastropub, was looking to revamp their Instagram page. As a small business, the owners wanted to highlight their story, all while upping the quality of content and increasing user engagement. They felt that while the restaurant had a lot of loyal local customers, there was still room to grow in terms of brand recognition within the area.

My team and I created content from scratch by designing moodboards, interviewing stakeholders and holding a photoshoot at the restaurant. We then edited the photos and created a content calendar equipped with captions to post on behalf of the restaurant.

The Result

The Instagram takeover attracted new followers, but more importantly, it increase engagement with preexisting followers. Asbury Provisions received more likes, comments and DM’s as a result of better strengthening this online community.