What’s IZZE?

A refreshing sparkling beverage made with real fruit without compromising the flavor.

Izze will satisfy your craving for something both sweet and bubbly, while maintaining whole ingredients - unlike soda.

This feel-good drink comes in a variety of flavors, making it the ideal option for everyone’s taste buds.

The Challenge

With a household penetration rate of 2%, not enough people know about Izze. It is still a relatively new brand in people’s eyes. 

Izze’s past positioning has been noncommittal so the brand wants to establish itself as a sparkling juice.Audience

Gen Z: 13-17 years old

Their Parents, 45-49 years old

Data and Research

• Gen Z will stop buying brands and spread the word about companies whose campaigns they regarded as macho, racist, or homophobic.

• Gen Z, compared with other generations, are the least likely to say that their mental health is good.

• Aspiring All-Stars are often so consumed by their work that they forget to take a break.

Strategy

IZZE will be positioned as the brand that encourages Aspiring All-Stars to slow down and reward themselves for taking on life, one day at a time.

IZZE is the perfect addition to your self-care routine after whatever the day throws at you.